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The Importance of an Anchor Text

Although anchor text hasn’t been given an extreme amount of attention in SEO circles, it is an important aspect when determining Search Engine Optimization. It is a great way to understand which...

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8 Tips to Get More Pinterest Followers

Having Pinterest followers is a great way to build awareness for your business and spread the word about your products. But, just like most social network platforms, there are some great ways to gain a...

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The Need for Social Media Management

Social Media is Necessary for Businesses With the explosion of Social Media over the past five years, a new frontier has emerged and is experiencing amazing growth. This growth which includes texting,...

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Local Business Citations And Why They Are Important

What are citations and how is it important to local business marketing? Citations are references from 3rd party websites to your website.  Similar to anchor texts, citations can include not only a...

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Second Screen Technology is Changing Advertising

Our phones are an extension of us. They fill awkward pauses, becoming a compulsion at times. On Super Bowl Sunday, or as I like to call it superb owl Sunday, I was with about 10 friends watching the...

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Facebook Timeline for Pages

Benefits of the Facebook Timeline for Pages It should come to no surprise that Facebook is starting to roll out the new Timeline for businesses. It is not mandatory, yet, but you can start setting it...

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How to Create an Effective Facebook Page

How to Create an Effective Facebook Page You have likely been using Facebook for your personal use for a while now.  Facebook has taken the over as the main form of communication for people by allowing...

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Be Interested, Not Interesting: Social Media 101

Social media is becoming a necessary part of running a company in 2012. Companies are vying for our attention in ways that we never thought possible as I mentioned in my last post about second screen...

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Local Business Employee Interaction

Local Business Employee Online Interaction With so many changes over the last few years with social media, it is important that local businesses encourage employees to interact online.  Many social...

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Reasons Why You Should Start Your Local SEO Campaign Now

Having Doubts About Your Local SEO Campaign If you are reading this post, you are probably on the fence about whether or not to start local SEO. You might be having a lot of doubts run through your...

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Securing Your WordPress Blog

In the past few days we’ve seen a few high profile WordPress accounts getting hacked by SEO spammers. Most notably, Techmeme and The Next Web. The spammer was able to access the blogs by hacking one of...

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Using Your Facebook Cover Photo to Attract New Customers

Take Advantage of Your Facebook Cover Photo Facebook has officially launched their Timeline to business and personal pages. Although most people show a lot of negativity towards the changes, there are...

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Reasons Why Your Blog Traffic is Not Increasing

Blog Traffic Requires Dedication Increasing your blog’s traffic isn’t as easy as just throwing content up on your site and hoping that people are going to read it, at least not for the majority of...

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Google+ Local Launches – Looks to Take on Yelp

Google+ Local Launches Google announced a new initiative today, a new “Local” tab in Google+. This is no surprise to anyone who has been following Google’s moves the last few years. They have...

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Facebook Adds Page Admin Roles and Option to Schedule Future Posts

Yesterday, Facebook rolled out some new features for page administrators by giving them the option of different Administrator roles and permissions.  This has been something that marketers have...

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Tips On Expanding Your Facebook Page Reach

With so many different social media channels, it can be challenging to be effective on each network since each one has a different social media management approach than the other one for it to be...

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Tips on Recovering if Your Search Rankings Got Hit From Google’s Penguin Update

Has your website recently lost a lot of it’s traffic?  If you are a website owner, you may have recently seen a decrease in your website traffic due to being penalized by the latest Google update...

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How To Optimize Images On Your Website For SEO

Images on websites have significantly increased recently with the popularity of Pinterest and uses of infographics on websites and social media sites like Facebook and Google+.  Wherever your images...

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3 Tips to Avoid Negative SEO

Is There Such Thing as Negative SEO? Yes, unfortunately, there is such thing as negative SEO. Negative SEO tactics and strategies that will actually hurt your rankings and can ultimately shut down your...

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Facebook Creates New Mobile Ads To Help Increase Fans

Facebook Mobile Ads Facebook is trying to recover from it’s poor IPO rates, therefore they created the much needed option of having Facebook mobile ads. They have added the ability for marketers and...

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